Brand New Media Partners offers a new solution: conversational video of your brand in action with people sharing and demonstrating the benefits.
Our video crews hit the streets around the country to romance your brand.
We interrogate, we tease, we joke, and we demonstrate your brand and record fresh benefits from your customer’s everyday. It looks like user generated content, but emerges from a planned and tightly controlled process.
We can also go behind the scenes of your operations and production to share the magic that goes into the brand. We work with you to create a conversation roadmap to mine consumers and staff for innovative expressions for your brand.
We shoot a lot of video, we engage people face to face, we edit and finish the best performances and deliver hundreds of takes on your brand at a target budget of $1,000 per unit.
You get engaging video for less than the cost to create a web page; why make a web page when you could have the sound and motion of a video!
Your Video...
... reflects your unique needs and has value as news, information, entertainment, customer service messages, simple FAQ’s or instructions, or ad campaigns. Of course, one size does not fit all and your brand's image is too valuable to risk on home-made, journeyman product.
But "custom" and "professional" are not the same things as "exorbitant." Depending on your needs, our rule of thumb is to shoot a rate of about $1K per minute.
Here are some examples of what this means:
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Brand New Media Partners is an agency formed by Susan Sandler, Larry Smith, Robert Kost, Hunt Clark and S.A. Baron, who have a diverse background in marketing, media, advertising and video.
Larry W. Smith is a business creation specialist who has founded, managed and grown 5 businesses whose peak economic value exceeded $1 billion.
Larry founded US Interactive (USIT) in 1994 and as CEO/President, doubled revenue every year for 4 years and created one of the first public companies to offer e-commerce and Internet development services. Among his clients were American Express, Deloitte & Touché, IBM, Martha Stewart, Microsoft, Sprint and the US Senate.
As President of THCG Inc., Larry combined a licensed Broker/Dealer, Venture Capital fund and consulting firm into a $350 million public company and doubled its net asset value within 10 months.
Larry helped transform the $5 billion fine jewelry industry by solving sales, customer service, digital distribution and channel issues with ENJEWEL, an online retailer. As founder and acting-CEO, Larry raised $7 million and knit together nearly 100 manufacturers and retailers with a hybrid “clicks and mortar” operation.
Recently, on behalf of the AAAA and ANA, Larry created the Ad-ID™ system, the UPC for advertising assets and replacement to ISCI codes. His early years were as Director of National Marketing at Long John Silvers and account management positions at Grey, Saatchi & Saatchi, Della Femina, and MVBMS/EuroRSCG agencies.
Larry was born in South Korea, graduated from the University of Rhode Island, and resides in New York City with his wife and two sons.
Susan is a pioneer and accomplished executive across many early stage and mature businesses in the media, entertainment, Internet and technology industries. Throughout her career, Susan Sandler has been at the forefront of innovation in marketing communications, leveraging new technology to develop digital brands. Susan is President of Sandler New Media, a digital marketing consultancy and developer of software and media for multiplatform distribution.
As Vice President/General Manager of US Interactive Digital Marketing & Media Group, Susan was a member of the senior management team that took the company public in 1999. She managed a staff of 30 people across 5 offices to deliver branding, online direct response, interactive marketing and affiliate marketing to clients including Sprint, Thompson electronics, Martha Stewart, and 20 other USIT clients.
Susan was also a pioneer in the field of interactive TV, leading iTV trials and consumer research for US West, Time Warner and Viacom. She has provided digital business, ecommerce and interactive marketing leadership consulting and advisory services to adidas, American Express, BMG Entertainment NA, Conde Nast, GE, Johnson&Johnson, Pfizer, Sprint, Starbucks, The Gap and others.
Recently at Conde Nast, Susan oversaw the launch of new digital video channels featuring content from Style.com, Men.Style.com, Epicurious.com, Concierge.com and Wired.com, on partner platforms including YouTube, Verizon VCAST, iTunes branded channels, Adobe Media Player and Sony Bravia TV. She also directed the company's mobile initiatives, including SMS campaigns for Self magazine, and WAP sites for The New Yorker.
In her early years, Susan was a senior public relations executive ar Burson-Marsteller, leading client management teams in the healthcare, packaged goods and entertainment divisions with clients including AT&T, Johnson &Johnson and Proctor & Gamble among others. Highlights included the creation of an award winning made for TV movie, "Shattered Dreams," on CBS-TV, to raise awareness of a J&J sponsored domestic violence cause related marketing program.
She was also a Consumer Reports Associate Producer for WNEV-TV Boston, and worked in HDTV production, sales and marketing for Rebo HD Studios in NY.
Susan has a Master's degree from the NYU Interactive Telecommunications Program, and a BA in mass communications from Boston University.
Named Best and Brightest Media Strategist by Advertising Age
Robert Kost is an accomplished
entrepreneur, skilled in Product Development, Marketing, Business
Development, and Operations, and multiple successes taking vision to
practical concept through successful implementation.
Rob began his career as a legal analyst for the US Congress Office of Technology Assessment,
where he consulted to the Congress concerning the impact of
information technology on intellectual property, especially
copyright.
Ten years before the
commercial internet, Rob joined Prodigy, initially as Senior Counsel
in charge of a patent process that later yielded IBM over $2 billion
and writing the earliest privacy policies and interactive contracts
with banks, grocery stores and online brokerages.
After seeing the Mosaic
browser, Rob left Prodigy to found US Interative, one of the first
internet professional services firms, with Larry Smith and others.
At USI, Rob was responsible for strategic consulting and later for
general management of USI's largest and most successful operation in
New York City. With Rob's contributions, USI became a public company
in 1999.
After USI, Rob started
Realtime Enterprises, which created ground-breaking products in
industries as diverse as education, advertising and travel. Later,
Rob became CEO of Portaga, Inc., which offered the first SAAS
internet travel booking tool designed specifically for the small
business traveler, which integrated with Microsoft Outlook, Google
Calendar, Salesforce and a variety of other business software
applications.
Most recently, Rob was
President of Dragonfly -- an internet video solutions provider
offering a unique array of services from production to hosting to
reporting to the small business market.
Hunt Clark is an award winning Creative Director with a lengthy track record earned at some of the most respected agencies in New York, among them: Ogilvy, Publicis, DDB, Messner Vetere Berger McNamee Schmetterer, & Della Femina, McNamee.
Hunt has a long history of brand development, communications and stewardship, having worked on many of the most iconic brands in America; creating, developing, presenting and producing creative used across all media.
At Ogilvy, Hunt often parachuted onto different projects, developing creative, overseeing creative production and solving creative or communications problems on a wide range of brands, including Motorola, American Express, TD Ameritrade, AT&T, Time Warner Cable as well as pharmaceuticals such as Remicade.
Prior to Ogilvy, Hunt oversaw all the creative work on BMW while working on Siemens AG, Garnier, L'Oreal and Boys & Girls Clubs of America at Publicis New York, shooting commercials all over the world with such luminaries as Denzel Washington.
Before Publicis, Hunt honed his skills at DDB, Messner Vetere Berger McNamee Schmetterer, and Della Femina, McNamee, working on many other iconic brands across all media. Among the brands Hunt created work for are: Dunkin Donuts, Compaq, Volvo, Coppertone, OppenheimerFunds, Airbus Industries, MCI/Worldcom, Lockheed Martin, Schering-Plough, Digital, FGIC, New York Mets, Courvoisier, and many more.
Meet SA Baron
S.A. Baron has a distinguished and productive career in the music and film industries and is experienced in all aspects of the video production practice.
S.A. was Executive Producer for the critically acclaimed reality series "BlowinUp! Fatty Koo". It ran for 13 episodes on the BET Network.
S.A. created Orson Entertainment (Formerly Longview Entertainment) in 1998, and has consistently been one the music industries major content providers - producing music videos, long forms, concerts and short form programs – for more than 50 stars, including:
- Wyclef Jean
- Yes
- Lenny Kravitz
- Beyonce
- Whitney Houston
- Black Eyed Peas
- Aretha Franklin
- Herbie Hancock
- Black Eyed Peas Diddy
- Tina Turner
- Taylor Dayne
- Fatty Koo
- Janet Jackson
- Bon Jovi
- Russell Simmons
As Director of Video Production for ARISTA RECORDS from 1993 to 1998, S.A. oversaw every aspect of production for many of the label’s high profile artists. In addition, he was responsible for directing and producing much of the video products long form videos and E.P.K.'s
S.A. was nominated for an N.A.A.C.P. Image Award for his Aretha Franklin Disney Special "Going Home". He graduated form the S.I. Newhouse School of Public Communications at Syracuse University with a Bachelors Degree in Telecomm nations Production and Management.
Brand New Media Partners provides a turnkey solution for producing video content. This slide show provides our mission, products and services. Please contact us and we would be happy to talk you through it:
Your Video...
... reflects your unique needs and has value as news, information, entertainment, customer service messages, simple FAQ’s or instructions, or ad campaigns. Of course, one size does not fit all and your brand's image is too valuable to risk on home-made, journeyman product.
But "custom" and "professional" are not the same things as "exorbitant." Depending on your needs, our rule of thumb is to shoot a rate of about $1K per minute.
Here are some examples of what this means:
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|
|
|
|
|
|
|
|
|
 |
Brand New Media Partners is an agency formed by Susan Sandler, Larry Smith and Robert Kost who have a diverse background in Marketing and Media.
Meet Susan Sandler Susan is a pioneer and accomplished executive across many early stage and mature businesses in the media, entertainment, Internet and technology industries.
Throughout her career, Susan Sandler has been at the forefront of innovation in marketing communications, leveraging new technology to develop digital brands. Susan is President of Sandler New Media, a digital marketing consultancy and developer of software and media for multiplatform distribution.
As Vice President/General Manager of US Interactive Digital Marketing & Media Group, Susan was a member of the senior management team that took the company public in 1999. She managed a staff of 30 people across 5 offices to deliver branding, online direct response, interactive marketing and affiliate marketing to clients including Sprint, Thompson electronics, Martha Stewart, and 20 other USIT clients.
Susan was also a pioneer in the field of interactive TV, leading iTV trials and consumer research for US West, Time Warner and Viacom. She has provided digital business, ecommerce and interactive marketing leadership consulting and advisory services to adidas, American Express, BMG Entertainment NA, Conde Nast, GE, Johnson&Johnson, Pfizer, Sprint, Starbucks, The Gap and others.
Recently at Conde Nast, Susan oversaw the launch of new digital video channels featuring content from Style.com, Men.Style.com, Epicurious.com, Concierge.com and Wired.com, on partner platforms including YouTube, Verizon VCAST, iTunes branded channels, Adobe Media Player and Sony Bravia TV. She also directed the company's mobile initiatives, including SMS campaigns for Self magazine, and WAP sites for The New Yorker.
In her early years, Susan was a senior public relations executive ar Burson-Marsteller, leading client management teams in the healthcare, packaged goods and entertainment divisions with clients including AT&T, Johnson &Johnson and Proctor & Gamble among others. Highlights included the creation of an award winning made for TV movie, "Shattered Dreams," on CBS-TV, to raise awareness of a J&J sponsored domestic violence cause related marketing program.
She was also a Consumer Reports Associate Producer for WNEV-TV Boston, and worked in HDTV production, sales and marketing for Rebo HD Studios in NY.
Susan has a Master's degree from the NYU Interactive Telecommunications Program, and a BA in mass communications from Boston University.
Named Best and Brightest Media Strategist by Advertising Age
Larry W. Smith is a business creation specialist who has founded, managed and grown 5 businesses whose peak economic value exceeded $1 billion.
Larry founded US Interactive (USIT) in 1994 and as CEO/President, doubled revenue every year for 4 years and created one of the first public companies to offer e-commerce and Internet development services. Among his clients were American Express, Deloitte & Touché, IBM, Martha Stewart, Microsoft, Sprint and the US Senate.
As President of THCG Inc., Larry combined a licensed Broker/Dealer, Venture Capital fund and consulting firm into a $350 million public company and doubled its net asset value within 10 months.
Larry helped transform the $5 billion fine jewelry industry by solving sales, customer service, digital distribution and channel issues with ENJEWEL, an online retailer. As founder and acting-CEO, Larry raised $7 million and knit together nearly 100 manufacturers and retailers with a hybrid “clicks and mortar” operation.
Recently, on behalf of the AAAA and ANA, Larry created the Ad-ID™ system, the UPC for advertising assets and replacement to ISCI codes. His early years were as Director of National Marketing at Long John Silvers and account management positions at Grey, Saatchi & Saatchi, Della Femina, and MVBMS/EuroRSCG agencies.
Larry was born in South Korea, graduated from the University of Rhode Island, and resides in New York City with his wife and two sons.
Robert Kost is an accomplished
entrepreneur, skilled in Product Development, Marketing, Business
Development, and Operations, and multiple successes taking vision to
practical concept through successful implementation.
Rob began his career as a legal analyst for the US Congress Office of Technology Assessment,
where he consulted to the Congress concerning the impact of
information technology on intellectual property, especially
copyright.
Ten years before the
commercial internet, Rob joined Prodigy, initially as Senior Counsel
in charge of a patent process that later yielded IBM over $2 billion
and writing the earliest privacy policies and interactive contracts
with banks, grocery stores and online brokerages.
After seeing the Mosaic
browser, Rob left Prodigy to found US Interative, one of the first
internet professional services firms, with Larry Smith and others.
At USI, Rob was responsible for strategic consulting and later for
general management of USI's largest and most successful operation in
New York City. With Rob's contributions, USI became a public company
in 1999.
After USI, Rob started
Realtime Enterprises, which created ground-breaking products in
industries as diverse as education, advertising and travel. Later,
Rob became CEO of Portaga, Inc., which offered the first SAAS
internet travel booking tool designed specifically for the small
business traveler, which integrated with Microsoft Outlook, Google
Calendar, Salesforce and a variety of other business software
applications.
Most recently, Rob was
President of Dragonfly -- an internet video solutions provider
offering a unique array of services from production to hosting to
reporting to the small business market.